Gentle shampoo and Super Rich conditioner:
Why?  Moisture-rich, mild, softness, shine. 
Who?  Dry, damage, chemically treated, afro textures.

Creme De Coco Sampoo & Conditioner:
Why?  Shine and moisture "and a fantastic fragrance.
Who? Anyone, especially if dry or dull, "except very fine types.

Alojoba shampoo and conditioner:
Why?  Nutritious extracts and oils, moisture-rich, softening, lightweight. 
Who?  Normal to dry (color-compatible).

Thickening shampoo and conditioner:
Why?  Oomph, fullness, flyaway control, moisture. 
Who?  Fine, limp, anyone craving fullness.

Seaweed shampoo and conditioner:
Why?  Mild cleansing and light moisture, lustre, marine extracts.
Who?  Anyone (color compatible).

Sunday shampoo:
Why?  Weekly detox, deep cleansing, refreshing, balancing.
Who?  Anyone except the chemically treated

Tonic shampoo:
Why?  Scalp-soothing, aromatic, invigorating, cooling. 
Who?  Anyone but the very dry or chemically treated.

Leave in (rinse out) conditioner:
Why?  Lightweight, smooth, detangling, frizz control, moisture. 
Who?  Leave in for all hair types; rinse out for fine hair.

Deep treatment:
Why?  Intensive moisture, protein-packed repair.
Who?  Normal to dry, chemically treated, sun worshippers.

Color Support shampoo and conditioner:
Why?  Tonal balance, fade-protection, shine, softness. 
Who?  The color treated. Cool blonde, golden blonde, cool brunette, warm brunette, true red.

Prep:
Why?  Invisible, pre-styling detangler, moisture, vitamins and herbs.
Who?  Best for fine, virgin (not color-treated) hair.

Tonic lotion:
Why?  Pre-styling detangler, moisture, vitamins and herbs.
Who?  Normal to dry; coarse or chemically treated.

Styling lotion:
Why?  Lightweight, soft hold, manageability, combability, moisture.
Who?  Anyone; ideal for fine, fragile or chemically treated hair.

Thickening Spray:
Why?  A setting spray, moderate hold, structure, oomph, fullness.
Who?  Anyone; not just for fine hair.

Styling Cream:
Why?  Strong hold, structure, body-building.
Who?  Medium to thick hair.

Straight:
Why? Humidity resistant, heat-activated, soft, silky, sleek.
Who? Waves and curls.

Grooming Cream:
Why? Smooth texture, satin finish, moisture, volume control.
Who? Anyone; ideal for men, minimalists, and afro textures.

Defrizz:
Why?  Lightweight, taming, humidity resistant, shine.
Who?  Curly or frizz-prone.

Brilliantine:
Why?  Texture, separation, sheen, moisture.
Who?  Anyone; ideal for thick, coarse or dry hair.

Surf spray:
Why?  Dry texture, matte finish, volume, light hold.
Who?  Anyone; good for fine hair and wavy texture.

Styling wax:
Why?  Soft and flexible hold, texture, separation, sheen.
Who?  Anyone.

Sumowax:
Why?  Strong and flexible hold, texture, separation, sheen.
Who?  Short or highly textured cuts (heat it up for longer hair).

Sumotech:
Why?  Flexible hold, lightweight structure, matte finish, texture.
Who?  Good for textural cuts, fine or short to mid length hair.

Does it all styling spray;
Why?  Lightweight, workable hold, heat activated, volume, no flakes.
Who?  Anyone; a favorite heat-styling tool

Classic hairspray:
Why?  Strong yet brushable hold, no flakes.
Who?  Anyone.

Holding spray:
Why?  Midweight, workable hold, heat protection, lift, no flakes.
Who?  Anyone.

Extra strength holding spray:
Why?  Super strong hold, long lasting finish.
Who?  Anyone, ideal for up-do's, flips, mowhawks & volume.

Shine:
Why? Shine, texture, frizz control.
Who? Anyone; ideal for thick, wavy or colored hair.